Search Engine Optimization

It is the first question we always get asked - "How do I improve my Google ranking?" Most people know the importance of search and of course the importance of the biggest search engine in the world, Google. The first answer is no-one, no matter what they tell you, can guaruntee placement in Google. However, with a smart strategy we can improve traffic to your site from Google and other search engines. StatClicks has achieved remarkable success with its clients using a methodical approach that we continually refine.

Keyword Strategy

Our process starts with a keyword strategy that helps determine which keywords and phrases make the most sense to focus on for your optimization plan. The trends in Internet searching are interesting as searches are getting longer and more complex. That is good news for web site owners as it opens up opporunities to get top placement for a wide variety of phrases that are significantly more targetted. We will work with you to define a list of key terms, study the competitiveness of those terms and research permutations and variations of those terms to build a broad list of highly targetted search phrases to focus on. We then measure the placement of your site along with your competitors each week on all the major search engines so we can watch the progress and continually refine our strategy together.

Content Creation

One simple way to improve traffic from search engines is simply to create more relevant content. More content will ultimately drive more traffic as long as that content is relevant and optimized properly using our methods. Writing articles, sourcing content, adding product reviews will all help create a wealth of relevant content that will get indexed in the search engines. Another great way to add content is to have your users do it for you. This is often referred to as user generated content and StatClicks can help you put together a winning community strategy to create more content and ultimately more traffic as a result. User generataed content is one of the best weapons you can put in your arsenal. In fact, if you look at many of the most visited sites on the Internet you'll notice that most have a huge amount of content and you may also notice that many of these sites rely on the content created by their user communities (E.g. MySpace, YouTube, Craigslist, etc.).

Content Optimization

Content optimization is simply putting together a process to organize your pages so that the search engines can read the pages, understand their content and index them accordingly. Of course we emphasize phrases from your keyword list as part of this strategy so that the search phrases that are important to you are driving traffic to the appropriate pages on your site. StatClicks will review your current pages and help you optimize those pages using our proven techniques. We will also train you and your staff so that you can add new pages using the same techniques to keep your site up to date beyond your engagement with StatClicks.

Link Strategies and Directory Submissions

While the keywords and content on your site determine which phrases will get your site found by searchers, it is the inbound links into your site that will determine where in the results your site will fall. Studies have shown that if you are not in the first 3 pages of search results (I.e. the top 30), your site will rarely get visited. The relevance and the quality of the inbound links to your site are critical in improving your search engine results. There are certain paid listings that can dramatically improve your search engine rankings but there are many blogs and sites that will have relevance to you and are already highly ranked that might be willing to swap links with you or even link to you simply because you add value to their site. StatClicks will create a list of sites that we believe will improve the ranking of your site and reach out to those sites on your behalf to get your site listed.

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