Search Engine Marketing / Pay Per Click

Search Engine Marketing or Pay Per Click is one of the greatest advances for marketers in the last decade. Pay per click advertising lets you bid on a specific word or phrase to have it appear in the "sponsored links" section of the search engine results. When a user searches on the phrase you bid on, your ad will show up next to the natural search results. The reason this type of marketing can be so effective is that you determine the phrases to bid on, the price you are willing to pay and best of all you only pay when someone clicks on your ad and visits your site. This model allows for very rapid testing, measuring and scaling of different campaigns. In some cases you may be able to determine in hours whether a campaign will be effective for you and for only a few dollars. Compare this to traditional marketing campaings like direct mail where you might have to lay out thousands of dollars, wait weeks for the results and have less then perfect means for reporting on their success. If you have not tried pay per click advertising, contact us today to get started, we could be getting results for you as soon as tomorrow.

Keyword Strategy

Similar to search engine optimization, a good keyword strategy is extremely important to successful pay per click advertising. If your ad and your web site is not relevant to the search, either no one will click on your ad or worse they will click on your ad but take no action. At the same time, pay per click advertising is getting very competitive, especially for certain high value phrases. However, there are many phrases that may be relevant to your site that do not yet have high price tags per click. Let us help you research the right list of words and phrases to bid on and then test, measure and scale up the campaings that are successful.

Keyword Value

In addition to selecting the right kewords and phrases, selecting the right value to bid on each phrase is critical to a strong ROI. For some companies paying several dollars per click and budgeting thousands of dollars per day might make sense, in others only a few cents per click will return a good investment. This is all part of our test, measure and scale philosophy. Test a wide variety of terms, measure absolutely everything and kill or tweak the programs that aren't effective and scale up the programs that are.

Ad copy and landing page content

The difference between high ROI campaings and failed campaigns can often come down to ad copy and landing page content. The challenge with pay per click advertising is that you only have space for a handful of words in your ad. If your ad copy is not effective in catching the searcher'ss eye while also explaining clearly what it is your product or service is all about, the ads will not work. In addition, the page they land on must give a clear call to action. Our "Internet attention spans" are getting shorter and shorter and if it is not clear what to do when they get to your site, the searcher will hit the back button and move on to another site very quickly. StatClicks can help you create successful ad copy and actionable landing page content and can help maximize ROI on your pay per click campaigns.

Continual Analysis, Reporting and Refining

It is all about test, measure and scale. That is our philosophy and our MIT and mathematical roots make us fanatical about measuring everything. We study and analyize every program and present the results to you in clear reports so you can easily see what is working and where improvements can be made

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