Internet Marketing Services

What percentage of your marketing plan is dedicated to Internet marketing and how much of your plan should be online? Two questions you might ask are how much time are your target customers spending online as compared to other media and where do they turn when they are actively seeking a product or service.

While your marketing plan should include a mix of both online and offline, more and more marketing directors are finding value with online programs. Part of that is simply that people are spending more and more time online and so you have more chances to reach them but online programs also offer a great ability to test, measure and scale very quickly. With a direct mail piece or print ad it may be months before you know the results and know whether it makes sense to scale up those programs. With many online programs you can test their success in days or even hours and for very short dollars. Once you know which programs are successful, you can scale them up quickly and kill or tweak the programs that did not prove effective.

StatClicks is a Boston based Internet marketing agency that can help you build a winning online marketing strategy as well as help you execute.

Please contact us today, we welcome a discussion with you about your needs in Internet marketing...

Search Engine Optimization

Search engine optimization is an area that can have dramatic impact on your business. Search Engine Optimization simply means optimizing your web site so that it ranks highly in Google and other search engines when specific words or phrases are searched. There are phrases that get searched millions of times a day on Google. If you can show up on page 1 in the natural search results for a highly searched term, it can have huge and immediate impact on the value of your company. While no-one can guarantee placement for a specific term in Google's natural search results, a well thought out strategy can guarantee an increase in natural search engine traffic.

Learn more about our search engine optimization services...

Search Engine Marketing / Pay Per Click

Search engine marketing is a new opportunity for marketers to bring dramatic ROI to their business. This new model was made popular by Google and allows advertisers to bid on certain keywords and phrases. When a user searches for that phrase your ad will appear under the "sponsored links" section alongside the natural search results. The value comes in that you only pay when a user actually clicks on your ad and visits your site. This model allows for very effective test, measure and scale marketing, a model we highly recommend. You can set the maximum value that you are willing to pay when a user clicks on your ad and a daily budget allowing you to try this out for just a few dollars and learn very quickly whether a particular ad will be effective for you. The key with search engine marketing is to develop a smart keyword strategy, develop creative ad copy in a very small space and provide creative landing pages to the user that are clearly actionable and relevant to the search they performed. StatClicks has a wealth of experience in pay per click advertising and can help you develop a smart pay per click strategy and help you manage your campaigns.

Learn more about our search engine marketing services...

Blogging

A blog, short for web log, is simply an online journal that provides commentary on any subject of interest to you. Blogs have become wildly popular of the past few years and in many cases are surpassing mainstream media as a source of information for consumers. Blogs are typically written in a voice that is more conversational and keeps the reader informed and entertained. There are now several search engines dedicated to searching blogs and many journalists from traditional media sources watch blogs for breaking news, sturning traditional PR upside down. Every business should have a blog to tell their story with a personal touch. It's a great way to reach out to your target customers and also a great way to bring new customers to your site. StatClicks can help you create and manage a successful blog for your business.

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Community and Audience Development

One of the great opportunities presented by the Internet is the ability to have your customers market and sell your product or service for you. This is sometimes referred to as viral marketing and if leveraged properly can he a huge source of growth. Do your customers have an opportunity to not only interact with your company but also a mechanism to connect with one another? Are your customers helping generate content about your products and services? StatClicks can help you create and manage community capabilities on your site to give your cusotmers a voice and enable them to market for you.

Learn more about community and audience development services...

Internet Marketing Seminars

For the do-it-yourselfers Statclicks also offers a variety of interactive online seminars where we teach Internet marketing strategies and techniques to those who wish to tackle it on their own. An upcoming seminar is Search Engine Optimization 101 – a tutorial on how to improve your Google ranking.

View upcoming Internet marketing seminars...

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