If you run a business, these are the three things you need to be on top of from a marketing perspective in today’s world. If you’re not monitoring search at this point, you’ve got to get on that. For many it is the most impactful. Make sure your business can be found in Google and other search engines and if you are a local business, make sure you come up in local search. Augment SEO with some paid search but search is still where many start. Even when people know the name of a place, the google it vs entering the URL. Make sure you are listed.

Social encompasses a lot but get on Facebook and Twitter with frequent but not SPAMMY updates. Also look into things like Yelp, Groupon / Living Social, Foursquare, etc. Use a blog as a way to tell your story and work the blog-o-sphere to get mentioned by others.

Mobile. This is key. More and more people are relying on their smartphones for everything. How will mobile impact your business. You may benefit from an app you may not. Depends on your business. But make sure you come up in mobile search, make sure your site is usable on iPhone, Android, Blackberry and other mobile browsers. You might consider a simple mobile site that directs users to a simple page that offers your phone number, address, basic info, etc. if they come from a mobile browser. You can still provide access to the full site but too many times I hit a restaurant site that is in Flash and can’t get to the basic info. Make sure you’re thinking about mobile as part of your web strategy.

Search, Social, Mobile.