Mobile is the new everything and like all new media, CPMs are high in the early going.  If you have an app in the app store that gets a lot of usage, iAd is a viable business model.  The fill rate is still not where it needs to be but CPMs are high and I’m sure more and more brands will come on board as Apple continues to grow at a redonculous rate.

CPMs near the 10s around the holidays with some ups and downs but pretty strong numbers in one app.