SubscribeWe need a better Alexa
I have access to Google Analytics for a variety of sites that I work with. I’m amazed at how poor a job Alexa does at rating sites at the long tail. We need a better way.
Look at how poor a job Alexa does at these sites (names removed but this data comes from Google Analytics)
| Site | Visits (last 30 days) | Page Views (last 30 days) | Alexa rating (today) |
|---|---|---|---|
| 1 | 35,474 | 183,238 | 350,429 |
| 2 | 1,441 | 3,271 | 632,018 |
| 3 | 6,226 | 9,800 | 1,041,635 |
| 4 | 10,802 | 123,856 | 1,113,549 |
| 5 | 30,550 | 256,472 | 1,175,935 |
| 6 | 2,233 | 3,088 | 1,451,683 |
| 7 | 6,706 | 9,472 | 1,906,552 |
I was a math major and did study some statistics at MIT. I’m not saying I’m a genius but if anyone can figure out a correlation here I would love to see it. The site with the most page views on the list has the third worst Alexa rating. The site with only 3271 page views last month has the second best Alexa rating. I know Alexa measures more than page views but this data is odd. It would be great to have a public tool to measure traffic at the long tail of web sites. I would use it all the time and I can’t afford Comscore. If anyone has site data they would like to share to enahce this table, please let me know. I would love to get more data on this.